MetroMail mailing solutions

CLIENT EXAMPLE 2

A large publishing organisation

Maximising return on media investment

Client requirement/need

The challenge was to increase response predictability, whilst maximising their return on investment on a seasonal cross media campaign.

Our solution

MetroMail were able to segment the data enabling customers to receive up to 13 pre-selected A4 brochures, polywrap the mail packs and dispatch to obtain maximum mailing discounts. This benefited the client as it ensured each of their customers received a personalised and tailored product specific requirement.

Main services utilised

Data - Polywrap Enclosing


Data
High speed enclosing with our Sitma polywrapping machines
Data
Polywrapped literature awaiting dispatch
MetroMail Unit 6, Fox Cover Enterprise Park,
Admiralty Way, Seaham SR7 7DN    +44 (0) 191 301 1700

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